Starting with the easy stuff.

Choosing Fonts

It's funny that even something as small as a font choice could make or brake any design. There will be some artists that will disagree with my opinions. That's Ok because every thing that I say here is based on my experiences in the print/design industry. There are so many different font categories. Most people will tell you there are 7 main ones. Here I will focus on the 4 of them I use most.

Even within every category there are multiple sub categories and just to be thorough I will name a few. Transitional, Modern, Old Style, Square, Glyphic and the list can go on. But what does it actually mean? For me the way I describe it is saying at the end of the letter there is a angled stroke that hangs over the edge seemingly gives the letter a “lip”.

I think Script is pretty self explanatory . If it needs a description I would probably say it could be extremely formal and elegant or casual like handwriting. The letters most often are connected to each other giving a fluid look.

The translation to the word “Sans” in french is without and “Sans Serif” is without the Serif or ” Lip” that I explained in the description of Serif Typeface. Another distinctive feature in a Sans Serif font is that the strokes on all the letters of this font are almost completely even. These letters have minimal variation on thickness if any from one letter to another.

Decorative Type have so many variables. I usually determine a decorative font by the way it looks more like art than lines. I am not sure if that makes sense to everyone but if I have to choose a way to describe it to people I would say its like graffiti letters, marker, jersey lettering or chalk..

Disclaimer to other "professional" or "industry" artists

There will be some artists that will disagree with my opinions. That's Ok, because every thing that I say here is based on my experiences in the print/design industry. I have been in this industry since 1998 and I realize that will make me a senior. The majority of my feeling on design and print are from a STRONG print background. Digital design was not something that was available on home computers when I started. My design experience started with Photoshop 5.0, Corel Draw, Quark Xpress and I can tell you first hand, these new generations have it made. I was making digital gifs frame by frame in Adobe Image-ready. I've worked in large and small print shops in almost every position. Graphics Assistant, Pre-Press, Plate Burning then to CTP, Run presses and every finishing machine you can think of.

Starting with the easy stuff.

Choosing Fonts

Disclaimer to other "professional" or "industry" artists

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